Intro:
The Biggest mistake budding Entrepreneurs and future CEOs make is treating their pitch as a performance rather than an opportunity to sell their product or service to an individual with disposable income. . .
The shortest distance between 2 points is a straight line, but landing a client is like an airplane, you have to hit some way points to position yourself for a sale. In short:
Awareness > Interest > Consideration > Purchase > Re-assurance > Retention
Adverting is one of the important tools which serves the public interest. It’s a form of open communication between those who sell and those who buy. It is a form of advocacy – open to any company or cause that wants to argue its case. The jury is the pubic and every purchase is a vote.
